Over the past week or so Guinness released a commercial that I believe shows disability in a positive light. Of course my world view as a non-disabled person definitely skews my view of the commercial, but the video seems to have a strong message on a subject that is usually not brought up in advertisement. It shows a group of people playing wheelchair basketball. The twist at the end shows that only one of the large group of friends is actually disabled.
There is a unity present in this commercial that I haven’t really seen in mainstream television ads that include people with disabilities. In terms of social implications, the video suggests a form of equality in that everyone is seen in a wheelchair and that no one person is better than the other. In fact the final frames in the commercial (before the obligatory product shot) consist of the group of friends sitting at a round table, a long time symbol of equality.