This commercial is really something that we can discuss in class especially since we have read Chapters 6 and 7 of our textbook. In this commercial a lot of assumptions regarding disabled people are addressed, especially the assumption that disabled people are not normal and fall short of doing things that non-disabled people can do but this commercial challenges that. Not only does the commercial challenge assumptions it also shows how non-disabled people could be willing to treat a friend as human and not as subhuman.
The dialogue is, “the choices we make reveal the nature of our character,” and it can be argued that the company is basically putting pity on non-disabled people for not wanting to understand disability from a disabled person’s point of view. However, the words used through the commercial really struck me: Determination (the drive to understand disability from the perspective of those who are disabled), Loyalty (the commitment to in trying to understand disabled people and their experience in society as being labeled as disabled, not wanting to show pity and not wanting them to see it as a obstacle to overcome), and Friendship (throughout it all, their is still mutual understanding between non-disabled and disabled people).