Because Who is Perfect?

Article: http://www.medicaldaily.com/disabled-mannequins-challenge-traditional-beauty-new-body-image-campaign-because-who-perfect-photos

This article talks about a new campaign called “Because Who is Perfect? Come Closer” by the Swiss charity Pro Infirmis. Their purpose for this new campaign was to expose to the public a wide range of body types through clothing store mannequins. They wanted to go against traditional beauty and show how beautiful other body types are. The campaign made five mannequins that were based off models with disabilities. The first mannequin was based off a women with severe scoliosis, the second was based off a model with a deformed spin, the third was based off an athlete with one leg, the fourth was based off a model with brittle bone diseases, and the fifth was based off a model with shortened limbs. Director Alain Gsponer made a short film about the project. In the video, the mannequins were placed in a busy street and the reaction of by passers ranged from “wonder to disdain”. I think this campaign is a positive step forward for the disability community. These mannequins illustrates the different kinds of bodies and shows that they’re still beautiful regardless of the traditional beauty norm.

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2 thoughts on “Because Who is Perfect?

  1. I remember seeing this somewhere before, probably on my newsfeed on Facebook. This is such a creative and original idea, yet one that screams “Why has this never been tried before?” In modeling, the unrealizable idea of perfection is very commonplace, and many young individuals are encouraged into unhealthy habits when striving to look “perfect”. This project, in my opinion, enhances the world of modeling not only for the disabled but for everybody. The message “Because Who is Perfect?” is a great takeaway message from International Day of Persons with Disabilities. I believe the project was executed very well, although I wonder if any of the models in the store that day were able-bodied people. To completely leave out and not include at least one able-bodied individual seems to me like a bit of discrimination in itself. Perhaps the public would have reacted more positively to there being a mix of the disabled and the nondisabled mannequins.

  2. I think this unique project sends a very powerful message. I love how the creator actually consulted with the disabled to do this. He tried to make everything as real life as possibly by taking measurements. Many mannequins are a picture of a perfect model body which is unrealistic even for the nondisabled. Not everyone is going to be that tall, that skinny or that well built. Those kinds of messages tell the public everyone should be like that. The mannequins built specifically built for this project throws all those ideas out. Everyone does not have to be like that. Using the disabled as a model takes that idea of not being perfect a step further. Plus size mannequins have been done but disabled mannequins, I don’t think, have been done. It shows that not everyone have to have the ideal body type and the disabled do not have to have a nondisabled body.

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